I often went there when I was pregnant. I could enjoy shopping as the staff gave me some advice, how choose baby's underwear and clothes for each age. I registered my baby's date of birth after I gave a birth. They send us a postcard on the baby's birthday and we could get a gift when we go to the shop with that postcard. The are expensive side for kids' clothes but the quality is very good shop assistants are knowledgeable so I want to recommend this brand to my friends.