I bought a dress and a top from this shop.
When I was thinking about colours for the dress, a shop assistant came and kindly told me which colour suited me better. She also suggested which tops would be easier to co-ordinate with it. I often come to this shop and the shop assistants always casually talk to me with smiles, I like them. There are kids' clothes as well as adults'. Most are very girlie and pretty.
In general, there are many young female customers but families are there as well. They often have their sale and it's crowded during that time. Basically it's quite busy on weekends even outside the sale period.