I often go to this store, but this store carries a lot of cute girly clothing and you cannot help buying their clothing even though you did not have any particular things you want in your mind. I bought the UK flag looking one piece the other day. It was on sale, and it was actually the "last" one so I could not stop myself from buying it. The store looks like as if I got lost in the wonderland, and it made me feel like I becaome Alice. The store associates will greet you, but they will leave you alone and till I ask for help, so I can enjoy shopping. Axe Femme has a lot of fans and it is also articled in the magazines as well so if you find the merchandise you like, you have to buy it or never to see it again.